I’ve never seen it as a burden.” Ivanka Trump concurs. My dream is to continue to build on the foundation my father and his father built through the Trump Organization, and hopefully have my kids do the same.” Yet she spent a year working at another real-estate firm in order to prove herself to herself, without “the eyes of the world bearing down on me.” Antoine Arnault says he too knew from an early age that he would join LVMH, the luxury group controlled by his father.
“I had a couple of years of rebellion—I was singing in a rock band.
I was working in a vintage shop when I was 17, and every Saturday morning I’d clean the windows.”Some are very happy to follow in their ancestors’ footsteps.
“We are Mondavis,” says Dante Mondavi, grandson of the famed Napa Valley vintner Robert Mondavi. We grew up on a vineyard just like my father grew up on a vineyard.
Heritage: Her grandfather Brando Brandolini d’Addadescended from a noble Venetian family with its own palazzo on the Grand Canal; her grandmother Cristiana is a sister of the late Fiat chairman Gianni Agnelli; her maternal grandfather was Prince Jean-Louis de Faucigny-Lucinge. Causes: Bahamas Reef Environment Educational Foundation, Bahamas Children’s Emergency Hostel.
Occupation: Entrepreneur and designer; founder of Italia Independent fashion brand and Independent Ideas advertising agency. Causes: “Italy and Israel”; Tel Hashomer hospital, in Tel Aviv; international ambassador for Italy’s Triennale Design Museum. Occupation: Founder and designer of Corto Moltedo, a leather-goods company. Heritage: Daughter of Lady Carole and Sir Anthony Bamford, the construction-equipment magnate. Heritage: Father Peter founded Mortons Restaurant in L. and Hard Rock Hotel & Casino Las Vegas, and co-founded the Hard Rock Café chain; grandfather Arnie founded the Morton’s Steakhouse chain. Education: Harvard-Westlake, studied business and hospitality at N.
Can be found at: L’Esplanade in Paris, Bar Pitti in N. Quote: “Life is complicated and hard, but that doesn’t mean that you cannot find time, energy, passion, and love to be delivered to others.” BIANCA BRANDOLINI D’ADDA Born: June 25, 1987, in Paris.
What’s it like being young and beautiful, with a 24-karat pedigree and inherited wealth, in populist, economically perilous 2009?
The 38 heirs and heiresses who posed for Bruce Weber are making privilege count—many, like Ivanka Trump and Antoine Arnault, in the family business; some, like Mercedes-Benz scion Alex Flick, in areas of their own choosing. V.’s of Kick Kennedy, Georgina Bloomberg, and Lapo Elkann, among others, something.